{"componentChunkName":"component---src-templates-content-page-js","path":"/case/ny-webb-hjart-lungfonden","result":{"data":{"contentfulContentPage":{"id":"810008d7-83b5-5dca-9a21-cc9b166c933b","node_locale":"sv-SE","title":"Ny webb för Hjärt-Lungfonden ökade konverteringen - Case | B3 ","slug":"/case/ny-webb-hjart-lungfonden","description":"Hjärt-Lungfonden hade växt ur sin gamla webb och ville modernisera sina digitala arbetssätt. Tillsammans med Rebel and Bird lanserades en ny webbplats. ","keywords":"B3, Rebel & Bird","excludePageFromExternalSearch":false,"excludePageFromInternalSearch":false,"excludeFromSiteBuild":false,"showConnectWithUsButton":true,"connectWithUsButton":{"id":"bbef0ebc-b02c-5d8c-b2b5-d46eb24419e5","buttonText":"Bli kontaktad","url":null,"linkToContactForm":true},"navigation":{"__typename":"ContentfulMainNavigation","id":"4a36944e-d135-5f57-8b66-19079a1fea89","title":"Main Navigation","listMobile":[{"id":"ada93abd-713b-5c8a-af53-d48541e2a5da","title":"Erbjudande","urls":[{"title":"Våra erbjudanden - B3 stöttar dig inom IT och management","slug":"/erbjudande"}],"externalLink":null},{"id":"3c1d37a6-7670-5f82-9dc7-d9425afaca8a","title":"Case","urls":[{"title":"Läs om våra kundcase | B3 Consulting Group","slug":"/case"}],"externalLink":null},{"id":"666c4b23-ba39-5481-9bab-22eae780ede8","title":"Karriär","urls":null,"externalLink":"https://bli.b3.se"},{"id":"063e8abf-cd6a-506f-9dc8-12fdd71ccadf","title":"Om oss","urls":[{"title":"Om oss - B3 Consulting Group ","slug":"/om-oss"}],"externalLink":null},{"id":"5715b4c5-cd4a-5c10-b183-7582a8029621","title":"Hållbarhet","urls":[{"title":"Vi bryr oss","slug":"/vi-bryr-oss"}],"externalLink":null},{"id":"5278bbba-e594-5fbb-ac21-4399af7358fa","title":"Kontakt","urls":[{"title":"Kontakta oss på B3 Consulting Group","slug":"/kontakt"}],"externalLink":null},{"id":"b3dc55c8-00ed-53de-8b46-ed505d193578","title":"Event","urls":[{"title":"Event hos B3 Consulting Group","slug":"/event"}],"externalLink":null},{"id":"53703cef-aa46-50bb-8a3d-56ad49e2110d","title":"Nyheter","urls":[{"title":"Nyheter och insikter från B3  ","slug":"/nyheter"}],"externalLink":null},{"id":"965a5da8-8500-5b08-a8a6-f58c9be3b0b3","title":"IR","urls":null,"externalLink":"https://ir.b3.se"}],"listDesktop":[{"id":"ada93abd-713b-5c8a-af53-d48541e2a5da","title":"Erbjudande","urls":[{"title":"Våra erbjudanden - B3 stöttar dig inom IT och management","slug":"/erbjudande"}],"externalLink":null},{"id":"3c1d37a6-7670-5f82-9dc7-d9425afaca8a","title":"Case","urls":[{"title":"Läs om våra kundcase | B3 Consulting Group","slug":"/case"}],"externalLink":null},{"id":"666c4b23-ba39-5481-9bab-22eae780ede8","title":"Karriär","urls":null,"externalLink":"https://bli.b3.se"},{"id":"063e8abf-cd6a-506f-9dc8-12fdd71ccadf","title":"Om oss","urls":[{"title":"Om oss - B3 Consulting Group ","slug":"/om-oss"}],"externalLink":null},{"id":"7815f609-1d7c-5b2a-b00c-291c779ae91d","title":"Hållbarhet","urls":[{"title":"Vi bryr oss","slug":"/vi-bryr-oss"}],"externalLink":null},{"id":"b3dc55c8-00ed-53de-8b46-ed505d193578","title":"Event","urls":[{"title":"Event hos B3 Consulting Group","slug":"/event"}],"externalLink":null},{"id":"53703cef-aa46-50bb-8a3d-56ad49e2110d","title":"Nyheter","urls":[{"title":"Nyheter och insikter från B3  ","slug":"/nyheter"}],"externalLink":null},{"id":"5278bbba-e594-5fbb-ac21-4399af7358fa","title":"Kontakt","urls":[{"title":"Kontakta oss på B3 Consulting Group","slug":"/kontakt"}],"externalLink":null},{"id":"965a5da8-8500-5b08-a8a6-f58c9be3b0b3","title":"IR","urls":null,"externalLink":"https://ir.b3.se"}],"socialMediaList":{"id":"b7fb19f3-5ca1-5a33-8419-4672cc9123c4","linksList":[{"id":"37e878b4-48bb-526d-9071-9b85591babdc","title":"linkedin","url":"https://www.linkedin.com/company/b3it/"},{"id":"b5937879-90ad-5e4e-ba77-0c907b8b224d","title":"instagram","url":"https://www.instagram.com/b3_consulting/?hl=en"},{"id":"be711b5a-e04e-5b2d-9065-cdbbb1a205b6","title":"facebook","url":"https://www.facebook.com/B3consulting.est2003/"}]},"linkToStartPage":{"id":"f22ee9ca-a117-5bc1-89c1-53d982e68afd","slug":"/"},"linkToSwedishStartPage":{"id":"f22ee9ca-a117-5bc1-89c1-53d982e68afd","slug":"/"},"linkToEnglishStartPage":{"id":"97662f28-94fa-5659-b9ba-a87b4493e90c","slug":"/en"},"linkToPolishStartPage":{"id":"549018cb-9e95-55e7-9db2-00f60b6e3bbd","slug":"/pl"},"searchPlaceholderText":"Sök","noSearchResultsText":"Din sökning gav inget resultat."},"blocks":[{"__typename":"ContentfulHeroBlock","id":"4effc0ef-aebc-5bbd-8b59-c43b3ab0f3e2","contentful_id":"3UTu0akLje02hQ2ngAseU1","title":"Ökad konvertering med ny webb för Hjärt-Lungfonden","subtitle":{"childMarkdownRemark":{"html":"<p>Hjärt-Lungfonden hade växt ur sin gamla webb och ville modernisera sina digitala arbetssätt. De behövde en ny webbplats som skulle hjälpa dem att öka donationerna online samt underlätta det dagliga arbetet för redaktörerna. </p>"}},"media":{"file":{"url":"//images.ctfassets.net/edp4l8jwwyll/2t3HprpzTeqe2RkqT578FW/5b5acd3dc1e31b969c106aa23b5ea262/ny-webb-hjart-lungfonden.jpg"}},"theme":"turquoise","label":"Hjärt-Lungfonden "},{"__typename":"ContentfulArticleBlock","id":"88e52b7c-aba3-5dbd-b035-e86e9d99e84a","contentful_id":"6Rl5NQep0a6QV5w08aOTeJ","name":"Ökad konvertering med ny webb för Hjärt-Lungfonden","heading":null,"subtitle1":null,"subtitle2":"Förbättrad givarupplevelse genom datadrivna lösningar","subtitle3":null,"paragraph1":{"childMarkdownRemark":{"html":"<p>Med en bättre användarupplevelse, datadrivna lösningar, en flexibel CMS-plattform och modern design har B3s specialistbolag Rebel and Bird byggt en ny webb som kan generera mer pengar till viktig forskning. Och resultatet har inte låtit vänta på sig. Efter lanseringen av den nya webben har konverteringsgraden ökat 46% och den nya webben laddar 70% snabbare.</p>"}},"paragraph2":{"childMarkdownRemark":{"html":"<p>Hjärt-Lungfonden samlar in och delar ut pengar till vetenskapligt utvald hjärt-lungforskning och arbetar även för att öka kunskapen om forskningens betydelse. 2019 delade Hjärt-Lungfonden ut 308 miljoner kronor till forskning.</p>\n<p>B3s specialistbolag Rebel och Bird har förbättrat givarupplevelsen på webbplatsen genom datadrivna lösningar för alla nivåer av givare på webbplatsen, vilket innefattar allt från individuella gåvor och minnesgåvor till stöd i beslutsfattande till de som vill testamentera alla, eller delar av sina tillgångar. Nu kan både givare och besökare som vill veta mer om organisationen och olika sjukdomar inom området hitta vad de söker. Genom en förbättrad givarupplevelse på den nya webbplatsen ökar också möjligheten till fler donationer som i sin tur kan rädda liv.</p>\n<p>Den nya webben är byggd på plattformen Contentful, ett flexibelt verktyg där redaktörer får stor frihet i sitt arbete. Webbplatsens belastningstider och totala prestanda har också förbättrats avsevärt med en arkitektur som bygger på Kubernetes och mikrotjänster i kombination med tekniken GatsbyJs och statisk webbplatsgenerering.</p>"}},"paragraph3":null,"quotation1":{"childMarkdownRemark":{"html":"<p>Rebel och Bird har levererat en ny webbplats till Hjärt-Lungfonden med tidsenlig design och modern teknik. Webbplatsen ger Hjärt-Lungfonden bättre möjligheter att kommunicera med både givare och allmänheten för att samla in pengar till viktig forskning.</p>"}},"quotation2":null,"personQuoted1":"Nils Höglund, IT-chef Hjärt-Lungfonden","personQuoted2":null,"image":null,"image1Label":null,"imageIsSmall":null,"image2":null,"image2Label":null,"image2IsSmall":null,"fadingParallaxImage":null,"fadingParallaxTitle":null,"fadingParallaxText":null,"theme":"turquoise"},{"__typename":"ContentfulContactFormBlock","id":"db6f0284-b9d2-5351-ade2-d0e9dbcd8099","contentful_id":"2JXAzwqdKCu4QnlzlnP1hy","isGeneralContactForm":false,"title":"Nyfiken på hur vi kan hjälpa dig? Kontakta oss gärna!","option1Text":null,"option1Email":"advance@b3.se","option2Text":null,"option2Email":null,"contactPersonEmail":null,"inputFieldText":"Din email","buttonText":"Skicka","backgroundImage":{"file":{"url":"//images.ctfassets.net/edp4l8jwwyll/1YNP68PsZkIu9U7seTxMxK/b62ea523db7185b42e173ff6ea030c94/JELA-B3-200901-380-Redigera-LOWRES.jpg"}}}],"navigationFooter":{"__typename":"ContentfulFooterNavigation","id":"97e27fd9-7f8b-5729-b806-76e00b64d1d2","title":"Footer Navigation","list":[{"id":"ada93abd-713b-5c8a-af53-d48541e2a5da","title":"Erbjudande","urls":[{"title":"Våra erbjudanden - B3 stöttar dig inom IT och management","slug":"/erbjudande"}],"externalLink":null},{"id":"3c1d37a6-7670-5f82-9dc7-d9425afaca8a","title":"Case","urls":[{"title":"Läs om våra kundcase | B3 Consulting Group","slug":"/case"}],"externalLink":null},{"id":"666c4b23-ba39-5481-9bab-22eae780ede8","title":"Karriär","urls":null,"externalLink":"https://bli.b3.se"},{"id":"063e8abf-cd6a-506f-9dc8-12fdd71ccadf","title":"Om oss","urls":[{"title":"Om oss - B3 Consulting Group ","slug":"/om-oss"}],"externalLink":null},{"id":"5278bbba-e594-5fbb-ac21-4399af7358fa","title":"Kontakt","urls":[{"title":"Kontakta oss på B3 Consulting Group","slug":"/kontakt"}],"externalLink":null},{"id":"b3dc55c8-00ed-53de-8b46-ed505d193578","title":"Event","urls":[{"title":"Event hos B3 Consulting Group","slug":"/event"}],"externalLink":null},{"id":"53703cef-aa46-50bb-8a3d-56ad49e2110d","title":"Nyheter","urls":[{"title":"Nyheter och insikter från B3  ","slug":"/nyheter"}],"externalLink":null},{"id":"965a5da8-8500-5b08-a8a6-f58c9be3b0b3","title":"IR","urls":null,"externalLink":"https://ir.b3.se"},{"id":"3810a93f-dc45-5ec7-a70c-621540e3c166","title":"Code of conduct","urls":[{"title":"Code of Conduct - B3 Consulting Group","slug":"/code-of-conduct"}],"externalLink":null},{"id":"588ac544-7e6e-59da-9623-2cb3e5dfa542","title":"Hållbarhet","urls":[{"title":"Vi bryr oss","slug":"/vi-bryr-oss"}],"externalLink":null},{"id":"9991b58c-bb8c-54e1-b985-4344ecef6346","title":"Integritetspolicy","urls":[{"title":"Integritetspolicy - B3 Consulting Group","slug":"/integritetspolicy"}],"externalLink":null}],"socialMediaList":{"id":"b7fb19f3-5ca1-5a33-8419-4672cc9123c4","linksList":[{"id":"37e878b4-48bb-526d-9071-9b85591babdc","title":"linkedin","url":"https://www.linkedin.com/company/b3it/"},{"id":"b5937879-90ad-5e4e-ba77-0c907b8b224d","title":"instagram","url":"https://www.instagram.com/b3_consulting/?hl=en"},{"id":"be711b5a-e04e-5b2d-9065-cdbbb1a205b6","title":"facebook","url":"https://www.facebook.com/B3consulting.est2003/"}]},"logoB3":{"file":{"url":"//images.ctfassets.net/edp4l8jwwyll/1yqUllKr9gb6dM2R8i8Vmi/d1b818d65162a73b487acc6b91a84d50/b-3-ikon.svg"}},"linkToStartPage":{"id":"f22ee9ca-a117-5bc1-89c1-53d982e68afd","slug":"/"},"address1":null,"address2":null,"postBox1":null,"postBox2":null,"city1":null,"city2":null,"phoneNumber1":null,"phoneNumber2":null,"email1":null,"email2":null}},"contentfulSettings":{"node_locale":"pl","siteConfiguration":{"facebookFallbackImage":{"file":null},"locales":[{"id":"cc81f97c-02da-5081-b6f0-160f0a21451f","locale":"sv","url":"/","name":"Sv"},{"id":"1460116d-ea9e-5a8a-8001-b89adaa4491f","locale":"en","url":"/en","name":"En"},{"id":"79dea5e1-11df-52dd-8380-f08cf0508326","locale":"pl","url":"/pl","name":"Pl"}]}},"contentfulMainNavigation":{"__typename":"ContentfulMainNavigation","id":"d5f994e5-cf41-5fca-ba6e-80a37038f378","title":"Main Navigation - Test - remove later","listMobile":[{"id":"37fc6eec-f7e8-53ed-95f7-0999cb603859","title":null,"urls":null,"externalLink":null},{"id":"74d53877-d754-58a5-945c-199d1653ffed","title":null,"urls":null,"externalLink":null},{"id":"6524f481-0d2f-54a0-813d-2af64a91a6bc","title":"Kariera","urls":[{"title":"Karriär - Bli vår nästa stjärna på B3","slug":"/karriar"}],"externalLink":"https://bli.b3.se"},{"id":"bbd9a2c9-d762-5730-9940-aaa2c99e7f26","title":null,"urls":null,"externalLink":null},{"id":"318a7406-cc6c-50b2-a80d-5502ae6b1ac6","title":null,"urls":null,"externalLink":null},{"id":"653175d4-1c4b-58bf-8e21-92960e4457a7","title":null,"urls":null,"externalLink":null},{"id":"6c3c32f6-40a9-55b2-8a24-9d79c5a338ab","title":null,"urls":null,"externalLink":null},{"id":"96c94531-5802-5947-ae9a-2cdb8035f7cb","title":null,"urls":null,"externalLink":null},{"id":"fd376385-7c98-558b-bd8e-1dbdc8d32e60","title":null,"urls":null,"externalLink":"https://ir.b3.se"}],"listDesktop":[{"id":"37fc6eec-f7e8-53ed-95f7-0999cb603859","title":null,"urls":null,"externalLink":null},{"id":"74d53877-d754-58a5-945c-199d1653ffed","title":null,"urls":null,"externalLink":null},{"id":"6524f481-0d2f-54a0-813d-2af64a91a6bc","title":"Kariera","urls":[{"title":"Karriär - Bli vår nästa stjärna på B3","slug":"/karriar"}],"externalLink":"https://bli.b3.se"},{"id":"bbd9a2c9-d762-5730-9940-aaa2c99e7f26","title":null,"urls":null,"externalLink":null},{"id":"96c94531-5802-5947-ae9a-2cdb8035f7cb","title":null,"urls":null,"externalLink":null},{"id":"67016f2f-77a9-54de-9df8-78dab023aa13","title":null,"urls":null,"externalLink":null},{"id":"6c3c32f6-40a9-55b2-8a24-9d79c5a338ab","title":null,"urls":null,"externalLink":null},{"id":"653175d4-1c4b-58bf-8e21-92960e4457a7","title":null,"urls":null,"externalLink":null},{"id":"fd376385-7c98-558b-bd8e-1dbdc8d32e60","title":null,"urls":null,"externalLink":"https://ir.b3.se"}],"socialMediaList":{"id":"8b8c7919-4b22-5999-a034-10403e67a0d7","linksList":[{"id":"9c329ccc-f5e6-5f33-b9a4-c6cdb61eb4e4","title":"linkedin","url":"https://www.linkedin.com/company/b3it/"},{"id":"d9e8e216-f1c6-5b9b-91a0-4597672a7476","title":"instagram","url":"https://www.instagram.com/b3_consulting/?hl=en"},{"id":"1f5b075e-e67c-580d-879f-941f6a833205","title":"facebook","url":"https://www.facebook.com/B3consulting.est2003/"}]},"linkToStartPage":{"id":"64e7552f-9e34-557f-827f-4edce549bd78","slug":"/pl"},"linkToSwedishStartPage":{"id":"d2cfe589-6f85-58c5-bbe5-f3a74b4bd8ca","slug":"/"},"linkToEnglishStartPage":{"id":"6ad6d06f-f804-5adf-b03e-e79b02ea5c3a","slug":"/en"},"linkToPolishStartPage":{"id":"64e7552f-9e34-557f-827f-4edce549bd78","slug":"/pl"},"searchPlaceholderText":null,"noSearchResultsText":null},"contentfulCookieMessage":{"id":"b5f1f599-05b3-5eb0-9832-214040312262","title":"Cookies på den här webbsidan.","text":"Vi använder cookies på delar av vår webb för statistik och anpassat innehåll. ","linkText":"Läs mer om cookies.","url":{"slug":"/integritetspolicy"},"buttonText":"Jag förstår"},"contentfulFooterNavigation":{"__typename":"ContentfulFooterNavigation","id":"8a07f648-2420-56fd-b8ed-0428c283c548","title":"Footer Navigation English","list":null,"socialMediaList":{"id":"8b8c7919-4b22-5999-a034-10403e67a0d7","linksList":[{"id":"9c329ccc-f5e6-5f33-b9a4-c6cdb61eb4e4","title":"linkedin","url":"https://www.linkedin.com/company/b3it/"},{"id":"d9e8e216-f1c6-5b9b-91a0-4597672a7476","title":"instagram","url":"https://www.instagram.com/b3_consulting/?hl=en"},{"id":"1f5b075e-e67c-580d-879f-941f6a833205","title":"facebook","url":"https://www.facebook.com/B3consulting.est2003/"}]},"logoB3":{"file":null},"linkToStartPage":null,"address1":"Tegnérgatan 23","address2":null,"postBox1":"Box 8","postBox2":null,"city1":"SE-101 20 Stockholm","city2":null,"phoneNumber1":"+46 8-410 143 40","phoneNumber2":null,"email1":"info@b3.se","email2":null}},"pageContext":{"slug":"/case/ny-webb-hjart-lungfonden","node_locale":"pl","theme":"rebel and bird","excludePageFromExternalSearch":false,"excludePageFromInternalSearch":false}},"staticQueryHashes":[]}